Persian roots.
Modern heart.
Family nutritionist, health coach, cookbook author, and podcast co-host — Bita Arabian is on a mission to nourish families through food, culture, and community.
Honoring roots.
Evidence-based wellness.
I grew up in a home where the kitchen was the heart of our home. My grandmother’s Persian recipes filled the house with saffron, rose water, and a sense of lasting warmth. We left Iran in 1970, first settling in the Midwest before eventually finding our home in California. Through every move, we carried our traditions and the distinct flavors of home along the way.
As a National Board Certified Health & Wellness Coach (NBC-HWC) with over a decade of experience, I provide the evidence-based clarity my clients need to navigate their wellness journeys. Beyond my practice, I am dedicated to preserving the richness of my Persian culinary heritage through modern, radiant recipes.
Whether you are working with me as a health coach, listening to the Modern Persian Food podcast, or cooking from my recipes on Oven Hug, I am so glad you’ve joined me. Pull up a chair.
“Power your plate. Find your glow!”
— Bita ArabianFour ways to work with me
Health Coach
As a National Board Certified Health & Wellness Coach (NBC-HWC), I partner with young adults and women in transition to build sustainable habits for hormonal health and holistic well-being. Through the science of behavior change, we create a clear path to your most radiant self.
Explore Coaching →Cookbook Author
My debut cookbook, Power & Glow, is a collection of nutrient-dense, Persian-inspired breakfasts designed to prep and go. These recipes focus on high-protein, fiber-rich, nourishing ingredients that anchor your morning and fuel your day with ease. Book Launch Summer 2026!
Join the Mailing List →Podcast Co-Host
I co-host the award-winning Modern Persian Food podcast alongside Beata Nazem Kelley. Together, we demystify heritage ingredients and celebrate our culture by bringing traditional flavors into a modern, fast-paced lifestyle.
Listen Now →Recipe Creator
Through my platform Oven Hug, I share easy, modern interpretations of heritage flavors. From fiber-rich snacks to high-protein meals, these recipes are designed to fit seamlessly into a busy schedule without sacrificing the soul of the dish.
Visit Oven Hug →Expertly trained. Board certified.
With over a decade of experience, I provide the gold standard in health and wellness coaching to help you navigate life’s transitions with clarity and confidence.
- National Board Certified Health & Wellness Coach (NBC-HWC) — The premier credential in the field, representing the highest standard of training and professional practice in health and behavior change.
- Pediatric Health Coach Academy Certification — Specialized training in supporting the unique wellness needs of pre-teens, teens, and young adults.
- Specialist in Women’s Wellness & Life Transitions — Over ten years of experience guiding women through hormonal shifts and life stages with evidence-based, sustainable habit formation.
- Award-Winning Podcast Co-Host — Co-host of Modern Persian Food, a platform dedicated to demystifying heritage ingredients and celebrating culture through a modern culinary lens.
Ready to find your radiance?
Whether you are seeking personalized health coaching, a culinary partnership, or a professional guest for your next media project, I am here to bring clarity and heritage to the conversation.